NYCFC Look to Call YES Network HomeScheduled Manchester City matches and programming point to likely NYCFC inclusion
by Nick Chavez | Monday, August 26, 2013
NYCFC might have found a broadcasting home.
As I alluded to in my 1st piece with, New York City FC’s games will likely be broadcasted on the YES Network, as the NYC-based station has signed a multi-year deal with Manchester City that will televise the games of the 2011-2012 Premier League Champions in HD on tape delay.
“We are delighted to be working with the YES Network to expand our coverage in the U.S. and bring our fans closer to the club they love,” said Tom Glick, Man City’s chief commercial and operating officer. “Manchester City’s U.S. fan base has grown tremendously over the past few years, fueled by the rising popularity of the Premier League, the most-watched soccer league in the world.
“YES’ strength in the New York area, where Manchester City have found a second home with the recent establishment of New York City F.C., in partnership with the New York Yankees, fits perfectly with our desire to serve the New York Metropolitan Area’s fans,” he added.
Of course, this doesn’t officially confirm that YES will be broadcasting NYCFC’s games, but the fact that Manchester City’s games have already begun being aired on the channel – along with “magazine shows” Inside City and City Life set to debut, which showcases intimate access to all things Manchester City – leaves very little doubt that New York City FC will be getting similar coverage and commitment from the network considering that both Manchester City and the New York Yankees own the club.
If further evidence were needed to convince that the intention is to broadcast NYCFC’s matches on YES, consider Yankees President Randy Levine’s statement made back in May.
“I think there's going to be a lot of synergies,” he said. “Obviously, we're here [in New York] and we have a network. We haven't even gotten into it, but maybe New York City Football Club is on the YES network.”
With the latest developments of Manchester City’s soon-to-be considerable presence on YES, it seems ever more likely that NYCFC will share a home on the network made popular by its coverage of the New York Yankees in New York City and surrounding markets.
Named by Forbes as the 7th most valuable sports business brand in the world in 2012, the YES Network averaged 27,000 Total Day TV Households in the New York Designated Market Area in the same year. It also averaged 68,000 Primetime TV Households, and its Yankees telecasts averaged 290,000 TV Households in the New York DMA in 2012. The channel also broadcasts the NBA’s Brooklyn Nets games.
With the audience and reach YES boasts, New York City FC and its supporters should feel confident that their club will be well-exposed to their target audience of the media capital of the world and the significant surrounding markets such as Buffalo, Albany, Syracuse, Binghamton, New Jersey and Hartford-New Haven.
The YES Network is also available nationally if you subscribe to a participating cable provider, further expanding the possibility for soccer fans around the country to enjoy NYCFC matches, if YES does indeed broadcast the games in 2015, which seems more and more likely by the day.